Want to start a successful skincare brand in 2025 but don’t know where to begin? This video is your complete step-by-step roadmap to launching a profitable beauty brand.
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I’m walking you through my Beauty Brand Blueprint E-Book, a free resource that breaks down everything you need to know—from finding your niche and developing your products to branding, marketing, pricing, and legal compliance.
Starting a beauty brand doesn’t have to be overwhelming. By the end of this video, you’ll have a clear action plan to build a brand that stands out and makes an impact.
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Timestamps
00:00 – Why I Created the Beauty Brand Blueprint
01:00 – Chapter 1: Finding Your Niche & Target Audience
04:36 – Competitor Analysis
07:06 – Chapter 2: Branding & Visual Identity
08:29 – Chapter 3: Product Research & Development
10:21 – Chapter 4: Packaging & Labeling Guidelines
11:59 – Chapter 5: Marketing & Brand Promotion
13:59 – Chapter 6: Pricing & Profitability
14:49 – Chapter 7: Legal & Regulatory Compliance
15:33 – Conclusion & Next Steps
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If you found this video helpful, give it a thumbs up and let me know in the comments what part of launching a skincare brand feels most challenging for you. See you in the next video.
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Download the Beauty Brand Blueprint here: https://kennawhitnell.com/beauty-brand-blueprint
My one doubt, anyway I am not a chemist and finding a professional chemist is a bit hard, if I don’t get a chemist to work with then what should I do?
Not spreading hate or not a specialist but this doesn’t not right … Everything you mentioned is correct but not in chronological order.. I am a designer and I can genuinely tell the order is not correct.. how can someone design their visuals without even having exact product knowledge… How can packaging be designed without knowing the price … Price is not the only factor but it is one of the factors …
Hello, I found this video super helpful! I would love to see more about the actual production of the product itself. I was curious on who to contact to verify the products formula as well as how, on a beginner brand, to be in contact with a chemist. Thank you for your time!
thanks so much Kenna, this is so valuable information that we will use in the creation of our skincare brand, we will contact you if we need a more personalized consultation